The entertainment industry is often labelled as having some of the most extravagant marketing campaigns as well as having some of the highest budgets set aside in relation to the expected profits. The extent of this is evident from the ever present presence of advertisements for TV shows, films, books, albums, games etc.

We are daily bombarded by the entertainment industries marketing arsenal, be it on TV or in print media, on the radio or via the Internet. There is much that every business can learn from these assaults and in particular from the gaming industries marketing strategies. Let’s consider three key elements in this highly profitable entertainment sector’s armoury in what I will call ‘The Game of Marketing’.

Ever been in the store looking at a game, wondering if it would be worth the money buying it right then and there… the box art looks awesome but, you know from experience that sometimes a game doesn’t always live up to the promises you read about on the back.

Unable to pass the required medical exam , Tom Clancy’s boyhood dreams and aspirations of serving in the US military were transferred onto his literary ambitions. He is best known for writing techno-thrillers, complex novels dense with hardware and detailed geo-political themes. After graduating in 1969, he worked as an insurance broker until his first novel, The Hunt for Red October (1984), became an international success.

But for gamers he is best known by his name, tagging some of the best game titles and game series available. The Noize Team has done some digging to give you an answer to the question, "Who is Tom Clancy?"

You should always have the opportunity to test games before you buy them so that you know whether or not a game truly interests you and is worth spending your cash on. This is true for both those budget-breaking, hot new releases and for those cheap classic titles.